Qualified consults are what matter
Most practices spend money showing the same ad to everyone.
Our structured video funnel identifies who is actually interested and focuses follow-up advertising on those most likely to qualify and book a consultation.
Less money spent on curiosity. More attention on qualified prospects.
Click to see Stage 1 of a Plastixs funnel.
This first stage is shown to your targeted audience and is designed to identify initial interest.
As viewers engage, each follow-up message becomes more targeted, more selective, and more consultation-focused.
The second is the “Interest” stage and shown only to people who watched 50% or more of the first video. This is a trigger to for viewers to investigate more.
The third is the “Consideration” stage and shown to people who watched 75 % or more of the second video. This is where viewers get reinforcement about previous thoughts of a procedure.
The fourth is “Consultation Intent” and is shown only to the highest-interest viewers. This is where ad spend becomes more qualified. These viewers are most likely to schedule a consult.
What our clients say:
"We're getting fewer tire-kickers and more qualified consultations."
"Procedure volume is up because more of the people contacting us are serious candidates."
